Evaulation Question 3

What kind of media institution might distribute your media product and why?

In what ways would your film belong to and be distributed by the British film industry?

·         Niche audiences: Our film is aimed at a pacific target audience. We were aiming our opening at teenagers and young adults between the ages of fifteen and thirty who are interested in solving complex storylines and find the often dramatic twists intriguing. We are trying to appeal to both male and female aspirers who are looking to watch films as a diversion to entertain them and are of the lower middle, skilled working and working classes. Therefore our film is aimed at a ‘niche’ audience. It would not appeal to all age groups or classes due to the genre and themes of the film. This fits with the conventions of the British film industry where films are often aimed at a niche audience.  An example of this is ‘The Woman in Black’ which is also a British physiological thriller aimed at a similar niche audience, as it has many of the same themes as our opening sequence (e.g. death, mystery, confusion and uncertainty) .

·         Educational or making a moral statement about British culture: Although our film does not have an educational message like many conventional British films it is making a statement about British culture.  It shows a different side to Britain to what many foreign films (especially American films) tend to portray. Conventional American films represent the upper classes in Britain and abide my stereotypes such as posh accents where as we represented the less privileged members of British society and highlighted the problems they may face. An example of a British film that has also uses this technique is ‘Attack the Block’ which is set on a council estate in London, showing a very different side to British culture.    

·         Examples of small British, studios that might take on the production and distribution of your film: British production company Hammer Studios are well known for a series of Gothic "Hammer Horror" films (Including ‘Dracula’, ‘The Cures of Frankenstein’ and ‘The Mummy’) so may be interested in our film as it is a physiological thriller so contains many similar themes and ideas so would fit well with the image of the conventional film produced by Hammer Studios. It is also a typical and stereotypical British film in many ways including small budget, statement about British culture, niche audience and so on. This means that it would appeal to British studios such as Hammer Studios.

·         Ways it could be distributed and how this could reach our audience: To reach our audience through the distribution stage of our film we could create a trailer to be shown on British TV channels and in British cinemas. This would be seen by a range of British people and if it included the key parts of the film that would appeal to our target audience it would encourage people to go and see the film. An example of a British film aimed at a similar target audience to our production is ‘The Woman in Black’. Their advertising campaign also included adverts at; Bus stops, buildings, press such as newspapers, radio and online. This would advertise the film to our target audience effectively and would also help it appeal to a wider audience because the advertisements would have been seen by a wide range of people.  

Why would Holly wood not be interested in your film?

Our film would not appeal to the Hollywood film industry as it does not fit with the conventions of a stereotypical Hollywood blockbuster movie. It has a low budget and does not have expensive or excessive use of special effects and CGI like typical Hollywood films. It also does not have any well-known actors/actresses, producers or directors like most Hollywood films, for example the ‘Iron Man’ films that star Robert Downey junior and Gwyneth Paltrow who were already well known before the films were released. Our film has a niche audience whereas Hollywood films are aimed at a wide, often family, audience. An example of this could be ‘The Avengers’ which is a superhero film, so therefore has a broad audience. Therefore our film does not contain the key conventions needed

In what ways would your film belong to (and be distributed) the British film industry?

·         Culturally specific: Our opening sequence, was cultural specific to a British person because the stereotypical British person, would have a posh accent and be well mannered where as our characters show the opposite side, the side of Britain that you would not normally see, so all the gangs’, violence drugs etc. So we didn’t plan for it to show just one side of the British culture but because they are teenagers/young adults they will get caught up in the wrong environment so they would not be well mannered.

·         British content and themes (appeal to British audiences):  our opening sequence applies  to the stereotypical British content and themes because most British films are more violent and ours is not as violent but it will still be that the audience will watch it because of the content that one friend kills his friend and then his friend comes back to haunt him but it could be his guilt for killing him that makes him see his friend, this will appeal to the British audience because that is what most teenagers/young adults want to watch when they go to see a film.

·         British locations (appeal to British audiences): our opening sequence would appeal to the British audiences because of the British locations we used because we filmed everything in Britain so we followed this point because we would not have the money to go abroad to film because we had a low budget so we would only be able to film in the Britain.

·         Controversial subjects/themes (not likely to appeal to mass audiences): our opening sequence goes against how foreign film makers present the British population because they would make the British population act like stuck up snobs that only care about themselves when our opening sequence goes against it because our characters are not stuck up but they will be into gangs, violence, alcohol, drugs, etc.

·         Low budget: for our opening sequence we had a low budget because we are a media school group so we would not have the money to make a well-known film like most directors do so we had to edit most of our special effects to make them look like special effects this also links with the British film industry because most British films are filmed with low budgets. Even though British industrials sometimes have a low budget and they make successful films doesn’t mean that we could do the same and present a successful film from a low budget because the producers know how to make a successful film and we don’t so we are not expected to present a 5 start film when we only had a certain amount of time to do the whole thing.