In the audience
research we undertook before making our opening sequence we decided that the
target audience for our opening sequence would be teenagers and young adults
between the ages of fifteen and thirty who are interested in solving complex
storylines and find the often dramatic twists intriguing. We will be trying to
appeal to both male and female aspirers (Young and Rubicam) who are looking to
watch films as a diversion to entertain them (Blumler) and are of the lower
middle, skilled working and working classes (socio-Economic Scale). The opening
sequence should also appeal to others that do not fit under all of these
categories but are fascinated by the physiological thriller genre.
Our opening
sequence does not have a mainstream audience, because the physiological
thriller genre does not appeal to some groups and they are not often seen as
family films. For example it would not be suitable for young children who may
find it frightening and disturbing and would find it difficult to understand
the complex storylines associated with this genre of film. An older audience
may also find it disturbing and stereotypically prefer a more classic genre of
film. However teenagers and young adults tend to enjoy physiological thrillers and
find them interesting and entertaining. Therefore we have a ‘niche’ audience,
as this genre of film does not appeal to all. This has made it possible for us
to focus more on our target audience throughout the planning and producing
stages, because we know exactly who they are so can focus our opening sequence
on what they want to see and what will appeal to them.
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